Site Selection

• Demographic Analysis
• Field Visit(s) and Final Site Approval
• Prototype Drawings and Floor Plans
• Equipment, Sign Package and Decor Specifications

Training

• Confidential Manuals - Operations, Training and "Countdown to Opening"
• Comprehensive 8-week Training Program for Restaurant Management Team - Combining "In-Restaurant" and Classroom Training
• 2-week Training Program for Owners
• Pre-opening "On-Site" Training Support and Post-opening Assistance
• Regional Training Seminars for Franchise Owners and Restaurant Managers Covering Critical Operational Topics

Marketing

• Marketing and Advertising Programs Designed to Build Traffic, Develop a Strong Sales Base and Increase Market Share
• "Turn Key" Grand Opening Program
• Local Marketing Assistance
• Annual Marketing Plan Developed with Input from Existing Mazzio's Franchisees
• Extensive Library of Print, Radio, Television and Grass Roots Marketing Programs

Purchasing

• Centralized, Collective Buying Power
• Long-time and Reliable Suppliers for Restaurant Equipment and Supplies
• In-house Purchasing Department

Information Service

• A P.O.S. (Point of Sale) System with a Custom-Designed Software Program
• A Custom-Designed Back-of-the-House Computerized Restaurant Management System
• Help Desk Support "On Call" Seven Days a Week

Research and Development

• Elaborate Research and Development Facilities
• Extensive Research and Development Conducted "In-House" at the Corporate Office
• Franchisee Participation in Research and Development - Specifically Product Evaluation