About Us

Franchise Support

Site Selection

  • Demographic analysis
  • Field visit(s) and final site approval
  • Prototype drawings and floor plans
  • Equipment, sign package and decor specifications

Training

  • Confidential manuals – operations, training and "Countdown to Opening"
  • Comprehensive 8-week training program for restaurant management team; combining "in-restaurant" and classroom training
  • 2-week training program for owners
  • Pre-opening on-site training support and post-opening assistance
  • Regional training seminars for franchise owners and restaurant managers covering critical operational topics

Marketing

  • Marketing and advertising programs designed to build traffic, develop a strong sales base and increase market share
  • Turn-key grand opening program
  • Local marketing assistance
  • Annual marketing plan developed with input from existing Mazzio's franchisees
  • Extensive library of print, radio, television and grass roots marketing programs

Purchasing

  • Centralized, collective buying power
  • Long-time and reliable suppliers for restaurant equipment and supplies
  • In-house purchasing department

Information Service

  • P.O.S. (Point of Sale) system with a custom-designed software program
  • Custom-designed back-of-the-house computerized restaurant management system
  • Help desk support on-call seven days a week

Research and Development

  • Elaborate research and development facilities
  • Extensive research and development conducted in-house at the corporate office
  • Franchisee participation in research and development – specifically product evaluation